“Journalists don’t even decide what the biggest story of the day is anymore, rather, society does, and the news that goes viral is often produced by social media users themselves.” Ellie Mason

In modern society, mass communication and mass transmission of information have become a commodity. We have become a society in which information, access to information, possession of information and education is treated as a special good. Equivalent or more valuable even than some material goods.         If we looked at Daniel Bell`s  or Noam Chomsky theory on the Post-Industrial Society, where they draw attention to the fact that nowadays industrial production is no longer the main source of income. It was replaced by the production and processing of information. we would be discussing information society as a society where information processing is the basis for the creation of national income and provides the livelihood of most of the society. 
In 1972, a work entitled "The coming of Post-Industrial Society" by one of the American sociologists, Daniel Bell, saw the light of day. The thesis put forward in this publication is that there has been an evolution of industrial society, which has now taken the form of a post-industrial society.
                                                       Noam Chomsky is a well-known contemporary intellectual                                                                                   committed to the struggle against neoliberalism and in                                                                                         defence of democracy. In the sixties, he strongly protested                                                                                  against the Vietnam War and became one of the most astute critics of                                                               American foreign policy strategies that destroyed democracy and violated                                                         human rights. At the same time, he showed how absurd it is to equate capitalism with democracy, or to believe that even under the best conditions in capitalist societies, citizens will ever have more than the absolute minimum access to information or decision-making. 
In the seventies, together with Edward S. Herman, he studied the destructive role that the American media, representing the interests of the elite, play towards citizens, making it difficult for them to shape their own destinies in a democratic way. Their 1988 book Manufacturing Consent is the starting point for all serious studies on the workings of the media.